What Makes Us Unique?
We believe everyone deserves to feel happy and free. Whether you're dreaming of starting your own thing, figuring out your next step, or just need someone to talk to, we're here for you. With our courses, get-togethers, and one-on-one coaching, we help you find your footing, make a change, and start building a life that feels truly yours. It’s time to stop settling and start living.
The Freedom Framework
Tired of the same old routine? The Freedom Framework is your simple guide to creating a more flexible way to work and earn. We give you a clear plan to follow, products ready to share, and friendly support every step of the way, so you can build a life that truly works for you.
Personality Coaching
Get to know the real you. Our personality coaching is all about discovering what makes you tick. We'll help you connect better with others, feel more confident in your choices, and bring out your best self; at home, at work, and everywhere in between.
Personal Counselling
Sometimes you just need a safe space to talk it out. Our personal counselling offers a private, cozy chat to help you make sense of it all. Whether you’re feeling stuck or overwhelmed, we're here to listen and help you find a path forward, one step at a time.
Hi, I'm Deborah Hug
Certified Counsellor & Personality Coach
On paper, I had it all: a successful international career, two amazing kids, and a life I’d worked hard to build. I’m originally from German-speaking Switzerland but have lived in beautiful Ticino for over 30 years. And yet, despite the achievements and my beautiful surroundings, a quiet question started to grow louder inside me: 'Is this really it?'
I was tired of the rigid corporate ladder and realised I was craving something more—a life with more freedom, flexibility, and real fulfilment.
My head was in business, but my heart was in personal growth. This led me on a new path, and I earned a Master's in Counselling to better understand the change I was seeking for myself and for others. It was the key to unlocking a new way forward.
Now, I use everything I've learned to help you do the same. If you're feeling stuck or dreaming of a different way, I'm here to guide you. Whether it’s creating a flexible income, discovering your own strengths, or simply finding clarity, we can work together to design a life that's not just successful, but one that makes you happy.
What Our Clients Say
Real People, Real Transformations.
Jerrad S, USA
It still boggles my mind how much this kind of information can positively affect one's life. The mind is an extremely powerful tool, use it to your benefit! The teachings that these mentors provide and the simplicity in which one can intake is simple and incredible. I notice the positive impact that it has and even more so, notice the difference when I'm not intaking and being involved in such a lovely community. AND the fact that there are live events ??? literally changed my life. Not to mention the amazing experience! I'm forever grateful for this company and look forward to being a part of this community for years to come??. Thank you to everyone that keeps it going, and to the beautiful community. I love it.
Kritina & Kevin E, Canada
We are incredibly grateful to have stumbled across these Personal Development programs. We had already been on a journey of self-growth without even really realizing it, and going through the courses reinforced what we were already learning and completely shifted our paradigm. Now we look at everything through the lens of a transformed mindset, and it has had a profoundly positive impact on our personal relationships, professional lives, and just how we approach life in general. Everyone needs to be doing these programs!
Katy G, New Zealand
Over the last few years, I have learned so much from undertaking our personal development courses and programmes as well as attending several destination and virtual events. There have been so many significant shifts in my mindset, emotional state and way of thinking - truly life-transforming! The flexibility of learning at my own pace, combined with the expertly crafted content has allowed me to delve deep into areas of personal growth that I had never explored before. The host's unique style of delivery and the practical exercises make the material engaging and directly applicable to my daily life. Overall, our courses have not only enhanced my personal growth but also positively impacted my professional life, making me more productive and goal-oriented. I highly recommend them to anyone looking to invest in themselves and their future.
Eamon C, UK/Australia
I've done a little dabbling in Personal Development over the years, some of it good, some not so good. The first course I embarked on here - the 17 Day Program, now that hit the spot - valuable and transformative material from the very first day, easy to understand and expounded in a relaxed, friendly, and professional manner. I recognised the concepts talked about and relished the deep dive into them as powerful mental tools to move towards a more fulfilling life. Implementing them was easy and helped me explore thoughts way outside of my comfort zone. I now imagine and work towards a life beyond what I was accustomed to thinking of. More importantly, I see positive changes in my daily thoughts, activities, and results that pull me further towards the goals I want to achieve. And the good thing about it? Lifetime access - every time you dive in you find gold nuggets you weren't looking for earlier. It just keeps giving.